Marketing library and information services: A case for library managers
نویسندگان
چکیده
منابع مشابه
Marketing Library and Information Services
After introductory remarks on the definition of marketing, the evolution of library and information services (LIS) marketing is explained. The authors then describe how marketing was applied to LIS over the years. Marketing is also related to other concepts used in the management of LIS. Finally the role of professional associations in diffusing marketing theory is portrayed and the importance ...
متن کاملMarketing Library and Information Services: Comparing Experiences at Large Institutions
How do the libraries at large institutions market information services to a diverse community of users in an increasingly digital and complex environment? Both Indiana University and Abbott Laboratories are large organizations with multifaceted collections of information. This paper explores some of the similarities and differences between publicizing information services within the academic an...
متن کاملSupporting E-learning: A Guide for Library and Information Managers
No wonder you activities are, reading will be always needed. It is not only to fulfil the duties that you need to finish in deadline time. Reading will encourage your mind and thoughts. Of course, reading will greatly develop your experiences about everything. Reading supporting e learning a guide for library and information managers is also a way as one of the collective books that gives many ...
متن کاملLibrary and dissemination of health information
Purpose: The aim of this research is to determine the role of public and academic libraries in disseminating of health information and comparing of the two types of libraries with each other. Method: The research method is applied with descriptive-survey. The sample size was determined by using the Morgan table, 379 people. The questionnaires were distributed using Quotas sampling method. ...
متن کاملIdentify the components of appointing library managers
Purpose – Libraries as one of the most important scientific, educational, research, social and cultural centers have an effective role in the development of information, awareness and human knowledge that the realization of their goals requires specialized and experienced managers to increase the effectiveness and efficiency of libraries. Is. But the goals of libraries will not be possible with...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Information Impact: Journal of Information and Knowledge Management
سال: 2019
ISSN: 2360-994X,2141-4297
DOI: 10.4314/iijikm.v9i4.9